Friday, March 20, 2009

Mindless Eating: Why We Eat More Than We Think

Author Brian Wansink is a Stanford Ph.D. food psychologist and the director of the Cornell University Food and Brand Lab. He has been seen on Oprah and numerous other shows discussing the ways companies and our families influence our eating patterns.

Dr. Wansink has spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Being aware of how much we really are consuming is a key facet to successfully losing weight--and keeping it off!

This book, published in 2007, helps us become aware of outside influences that sabotage our efforts and why willpower is not enough.

Some of the questions the book asks include:
  • How does packaging influence how much we eat?
  • Which movies make us eat faster?
  • How does music or the color of the room influence how much we eat?
  • How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat?
  • What are the real reasons most diets are doomed to fail?
  • How can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
  • Does food with a brand name really taste better?
  • Do you hate brussels sprouts because your mother did?
  • Does the size of your plate determine how hungry you feel?
  • How much would you eat if your soup bowl secretly refilled itself?
  • What does your favorite comfort food really say about you?
  • Why do you overeat so much at healthy restaurants?


“[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.”—Boston Herald

"Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."—Publishers Weekly

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices wherever you decide to eat--at home, school, work, a restaurant or even a vending machine!

If you want to read Dr. Wansink's blog, click here!

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